About
A different perspective on legal marketing.
Legal knowledge. In-house legal marketing experience. A wider view of how professional brands build recognition and relevance.
Background
We bring together a background in law and hands-on marketing experience with a broader understanding of branding and business.
Working in-house in legal marketing provides a practical understanding of the realities behind a firm's public presence, from the demands on lawyers' time to the professional standards, sensitivities and internal dynamics that shape how firms communicate.
Experience in practice
From strategy to execution.
Our experience spans the different elements that shape a firm's marketing and business development, from website strategy and content to editorial planning, LinkedIn, business development materials, legal directories and rankings, firm communications and strategic marketing initiatives.
This allows us to look at individual marketing needs within the wider context of the firm, rather than as isolated projects.
Why legal marketing?
Because context matters.
The legal sector has its own language, pace, responsibilities and measures of credibility. Effective marketing starts with an understanding of those realities.
We believe legal marketing should be shaped by the firm behind it, from its expertise and ambitions to its people, culture and place in the market.