Services

Strategic thinking. Practical execution.

From establishing a firm's identity and digital presence to developing its expertise, communication and business, we provide strategic, hands-on marketing support tailored to the legal sector.

01

BUILD

Brand & Digital Presence

Create the foundation.

From defining how a firm presents itself to creating or refining its digital presence.

Brand Strategy & Positioning

Defining how the firm presents itself, what it stands for and how it is positioned in the market.

What's included
  • Brand positioning
  • Brand identity
  • Visual identity
  • Digital brand guidelines & brief
  • Photography direction & coordination

Website

Creating or refining a website that clearly presents the firm, its expertise and its people.

What's included
  • Website strategy & structure
  • Content planning & organisation
  • Website copywriting
  • Lawyer profiles & practice areas
  • Content development & refinement
  • Website review & content audit
  • UX review
  • Content updates & backfill
  • Coordination with web developers & designers

02

SHOWCASE

Expertise & Thought Leadership

Turn expertise into authority.

Developing content that allows lawyers and firms to demonstrate their knowledge, perspective and expertise.

Insights & Analysis

Researching, writing and editing content around developments in law and the market.

What's included
  • Legal bulletins
  • Legal updates
  • Articles
  • Briefings
  • Short-form analysis
  • Editing & refinement of lawyer-led content

Thought Leadership Strategy

Developing themes and editorial direction around the firm's areas of expertise.

What's included
  • Thought leadership themes
  • Topic development
  • Editorial direction
  • Content formats
  • Tone & positioning
  • Editorial planning

Podcast Production

Turning lawyers' expertise and perspectives into engaging long-form content.

What's included
  • Concept & format development
  • Recording
  • Audio / video editing
  • Episode preparation
  • Publishing
  • Supporting promotional content

03

CONNECT

Content & Communication

Keep the firm active, relevant and connected.

Ongoing communication that keeps clients, contacts and the wider network informed about the firm's work and developments.

Editorial & Content Planning

Planning the firm's communication across channels, ensuring consistency and continuity.

What's included
  • Monthly editorial calendars
  • Content themes & topics
  • Content scheduling
  • Cross-channel planning
  • Content recommendations

Firm Communications

Creating and managing communications around the firm's activity and developments.

What's included
  • Firm newsletters
  • Firm news
  • Awards & rankings
  • Deals & transactions
  • Publications
  • Lawyer appointments & promotions
  • Events & conferences
  • Website news

LinkedIn Management

Building and managing a consistent LinkedIn presence for the firm.

What's included
  • Content creation & editing
  • Editorial planning
  • Post scheduling
  • Page management
  • Templates & visual consistency
  • Performance monitoring

Website Management

Keeping the firm's website current, accurate and consistent.

What's included
  • Publishing new content
  • News & publication updates
  • Lawyer / team updates
  • Practice area updates
  • Content amendments
  • Coordination with external providers

04

GROW

Business Development

Give expertise the right tools to create opportunities.

Supporting firms with the materials and structures they need for business development.

Credentials & Pitch Materials

Creating clear, on-brand materials that showcase the firm's expertise and support new business opportunities.

What's included
  • Firm credentials
  • Capability documents
  • Pitch presentations
  • Client presentations
  • Practice & sector presentations
  • Proposal materials
  • Copywriting, editing & design

Contact & Relationship Management

Organising and structuring the firm's network to support targeted communication and business development.

What's included
  • Contact list organisation
  • Relationship mapping
  • Categorisation
  • Data cleaning & updating
  • Lawyer-specific lists
  • Contact database structure
  • Targeted communication lists

05

RECOGNISE

Legal Directories & Rankings

Present the firm's work where it matters.

Strategic support throughout the legal directory and rankings process, from matter selection to research and interviews.

Legal Directory Support

A considered process that turns the firm's strongest work into clear, credible submissions.

What's included
  • Submission strategy
  • Matter & deal selection
  • Collection & organisation of matter information
  • Submission drafting
  • Editing & refinement
  • Referee guidance
  • Interview preparation
  • Support throughout the research period

Flexible collaboration

Ongoing Marketing Support

For firms looking for consistent marketing support without building an in-house marketing function. Services can be combined into an ongoing monthly collaboration shaped around the firm's priorities.

Editorial planning

LinkedIn management

Website management

Firm newsletters

Legal bulletins

Content creation

Contact list management

Performance reporting

Competitor monitoring